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First of all, i am deeply indebted to my thesis supervisor, prof yves pigneur. Phd in marketing management code 07267041 phd thesis. This dissertation investigates the implications of consumer inattention and uncertainty for firms advertising and pricing decisions. The other implication is marketers may want to consider designing marketing strategies that strive to insert brands into consumers consumption activities. Search and download thousands of swedish university dissertations. Department of marketing research and consumer behaviour theses of ph. I am a parttime digital marketing lecturer and have an msc in market research. To reach this understanding the thesis starts with three research questions based on this purpose on which theory is collected. To make your career in the challenging world of business, a doctoral degree in marketing is all you need.
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The repository has the ability to capture, index, store, disseminate and preserve etds submitted by the researchers. This study has focused on marketing strategy and organisational strategy in the context of regional private hospitals located in southern queensland and northern new south wales. A dissertation submitted to the doctoral school of local development and global dynamics in partial fulfilment of the requirements for the doctoral degree ph. Todd previously served as executive vice president of the ipg media search marketing company into a market leader position. Patriya tansuhaj building on international business, strategic management, and marketing literature, this dissertation advances prior knowledge on globalization and business by analyzing different.
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